**Note: This guide is written for the e-commerce niche. However, all of these tips can be applied to your business vertical.
The ecommerce industry is booming as more and more shoppers are changing their buying behaviors from physical brick-and-mortar shopping to online shopping. As the demand for online products and services increases, so do the supply of online sellers. In order for your online storefront to stand out from the rest, you need to up your marketing game.
One of the most effective strategies that you can use to get your brand noticed is content marketing. In this guide, you’re going to know what content marketing is and what ways you can optimize your marketing strategy to drive traffic and increase your return on investments (ROI).
Let’s get started!
What is Content Marketing?
The concept of content marketing for ecommerce business or any business, involves creating informative, original and high quality content.
Either through text or video.
The goal is to provide value that attracts and invites your target audience to collaborate with your brand or business.
You should not. . . I repeat, you should not focus on hard-selling.
The content is curated in a manner that is informative to your target audience. The purpose is to help them get a clear understanding of your niche or the products or services in your industry.
For example let’s say you sell chairs. Some great content marketing topics could be “7 Health Benefits of Great Posture In Your Chair”, “3 Secret Tips To Look For When Searching For A New Office Chair”, etc.
Notice how this is different from “5 Reasons To Buy Our Chairs”?
The main goal of content marketing is to create valuable content that will act as a useful resource for all your customer’s questions and needs as opposed to promoting your products.
Reasons Why Your E-Commerce Needs Content Marketing?
Does your business website have dedicated pages of free non-promotional and informative content?
Doing so makes customers realize that you are not out there to just extract their money. But you’re there to act like a trusted advisor that provides relevant information to them.
The best content marketing strategy is the one which is of high quality, creates instant impressions, engages and persuades your target audience to take action.
It helps you build trust and good relationships with your customers.
1. Use Of Short How-To Video Tutorials
Videos are visually appealing. They pique the interest of many visitors to click to find out what your tutorial is all about.
Let’s say you sell home improvement equipment. Create short videos offering tips on how to use them effectively, their benefits or even provide answers to the most frequently asked questions about the home improvement industry.
Take advantage of popular social platforms to upload your video content in order to reach a wider audience. Such as YouTube, Instagram, Facebook, TikTok, etc.
2. Use Of High Quality Photos
One of the factors that can make or break your online store is the use of quality imagery.
For you to compel your target audience to buy your products, you must provide them with engaging photos.
Including high quality photos of your products with informative text contents helps your readers to visualize how your products will appear once they make an order.
3. Publish Regular Blog Content To Become An Authority In Your Niche
Turn your website into a knowledge hub everybody goes to.
Do this by creating a dedicated blog section on your e-commerce website and provide valuable information regarding your niche, products, market trends and how-to tips and guides.
This strategy will help your e-commerce gain a lot of attraction from both search engines and prospective online buyers. In addition, if you have high quality content, people will share it across different social media platforms — ultimately giving your marketing efforts a big boost.
Big boost equals more revenue.
Would you be against that?
“There are 168 hours in a week-what you choose to do with them is up to you”